Guest Blog by my Article Marketing Mentor, Jeff Herring. Let’s learn together…

Let’s take a look at the powerful combination of article marketing and teleseminars, and the time your average prospect spends on each.

Web page = 30 seconds

When somebody comes to your website, that’s about all you have to get them involved in some way, and I’m being very, very generous when I say 30 seconds. Some studies say only 7 seconds.

Think about all the work that goes into a website, and you’re doing all that work for 30 seconds. That’s a lot of work for 30 seconds.

Article = 5 minutes

One of the reasons why article marketing is so powerful is when someone reads an article, you have them for 3-5 minutes. Just for round numbers and to make the math easy in my head, we’ll say 5 minutes.

You’ve got 5 minutes where they’re reading your approach to a problem, a little bit of your personality, and your approach to solving problems. The know, like, and trust factor begins.

With an article and 5 minutes, you have 10 times the amount of time that you typically have on a website. Now can you find time to write 300 words in 30 minutes? You get 10 times the amount in an article as you do on a web page.

Teleseminar = 60 minutes

If you do a 60-minute teleseminar that’s 12 times the amount of time of an article. It’s 120 times the amount of time that you get on a website.

It’s that much more time where a prospect is focused on what you’re teaching for 60 minutes.

I guess the question is, why not use all of these? Why not have a website? Why not have articles on EzineArticles.com and other article directories, and why not have teleseminars and use all of these? It’s not either/or or just a few – use them all!

If you’ve had their attention for 5 minutes, why not give them a link to a recording of a teleseminar you’ve done. You’ve had them for 5 minutes, and now you’re going to get them for 60 more.

So it goes from article, to resource box, to an audio. Why not offer that in the resource box, a recorded teleseminar, and offer the link to it in the resource box?

For example, you resource box might say, “Claim your Free Instant Access right now to a 30 minute teleseminar on the Benefits of the “Article-a-Day” Strategy when you visit http://www…..

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If you found this info useful I invite you to click on Jeff’s Article Marketing TeleSeminar Club of which I, Terry, am a member too.

Enjoy the Day!

When you think of a successful Brand you envision an entity that is instantly recognizable by a person for a certain niche market, small or large in size. The obvious ones being Coke, Apple, CNN, etc.

Even “Jeff Herring, The Article Guy” is a Brand within the online marketing niche. Jeff is an instantly recognized brand amongst the sea of clutter by those familiar with the online niche, but generally not outside that niche.

Branding by itself will not distinguish an entity among all persons seeing your Brand. You must make a “value connection” joining together a person’s needs and desires along with your Brand image. At that point your Brand and your Value to the person are fused together making you stand out in their crowded world.

Jeff Herring’s value is his dedication to his followers and clients. He always gives more than expected and the information you get from Jeff is valuable and applicable whether you paid him for the info or he gave it away free. There is no difference.

Marketing using Articles, TeleSeminars and the like are some of the most effective and visible ways to make people aware of your value, to link that value to a Brand and to keeping that Brand foremost in their minds on a continual basis.

The end result will be a client who knows who to go to, trusts the value you will offer them and who pays you for the value of your product or service.

Take a good look at your Brand to see if there is great Value attached to it. I know I am. I look forward to any of your thoughts on this subject.