I say all this mainly for my own therapeutic needs as I evaluate where I am in my business and where I am going. It has become obvious that my efforts were too wide spread and not focused. While I had good feedback on my work with others, the services I provided were not channeled into a narrow enough niche market to become known as a “go to guy”.

Thus over the next 60 days, I will focus on my existing clients and their needs. At the same time I will use my experiences and imagination to redefine my niche products and services within a narrower market segment. This should allow me to offer better, more focused service and actually release me from thinking that I have to be all things to all people. Will TeleWebcast Marketing still exist? Yes to some degree in a similar mission but perhaps under another name, certainly with a narrower focus.

I want to acknowledge all my clients, teachers and mentors who have been a source of inspiration as well as my new friends from Twitter, the TSS Reunion and elsewhere. You have helped me grow to a point where I can take this time to step back and redefine my business life. For that I offer sincere gratitude.

I may offer a couple of update posts along the way. I don’t want you to forget about me. LOL! I’ll continue to be on Twitter being social and helping others promote their businesses and causes.

Let’s follow this great advice from Steven Covey, “Live out of your imagination, not your history.”

See you around.

Terry

PS I am always open to discussing ideas so don’t hesitate to contact me any time. I’m just not taking on any new clients while I reinvent.

Frankly I goofed. I have been promoting Virtual Book Tour Secrets (VBTS) “Preview Call” with Alex Mandossian with the wrong link. Over 150 of you have looked at that link and saw the sales page rather than the preview call page.

As I write this apology special offer, Alex is giving the live VBTS preview call – it is invaluable training for authors, info marketers and entrepreneurs.

I want you to be able to take advantage of Alex’s marketing brain just like I have.

MY MONEY BACK GUARANTEE

The call is only $20 (with Your VIP Discount code: “gabe1025″ <-- Saves you $79) but for my mistake I’m personally offering a MONEY BACK GUARANTEE when you sign up and pay the $20 for the replay of the call through this link, Virtual Book Tour Secrets Preview Call.

If you are not satisfied with the content of this single $20 call just email me and I will promptly refund your $20.

I wanted you to be on Alex’s ground breaking call to learn about how New York Times best-selling authors promote their books using Virtual Book Tours.

Marci Shimoff, David Bach, MaryEllen Tribby did Virtual Book Tours with expert promoter, Alex Mandossian. So did Barbara De Angelis, Jack Canfield, Les Brown, Yanik Silver, Alexandria Brown, Brian Tracy and many others you can learn about at Virtual Book Tour Secrets.

So implore you to do now, go register for the replay and listen to the Virtual Book Tour Secrets Preview Call. Go ahead and do it now because I really wanted you to learn from my mentor, Alex Mandossian.

What have you got to lose? I’m offering Money Back Guarantee! Check it out now at Virtual Book Tour Secrets Preview Call

Fine print: To be eligible for this $20 money back guarantee you must register for replay of the call by 10 PM EDT Friday July 3rd using this link: Virtual Book Tour Secrets Preview Call

Sincerely,

Terry

Your 15 Minutes Of Fame Should Not Be Spent On The Nightly News As A Crime Victim

We usually think of safety as avoiding physical attack but do you realize we allow and often invite three other types of attacks on a daily basis? These attacks are verbal, mental and emotional. They chip away at our confidence and self-esteem, weakening our body language, which attracts physical attackers.

Every man, woman, teen and child needs to know how to avoid verbal, mental, emotional and physical attack. The good news is, the very concepts and strategies I teach to be safer, also improve every communication and relationship in our lives.

If you use the internet for business, pleasure, dating, surfing, internet marketing, research, photo-share or blogging you are a prime target for scam and ID theft. You need to know what information is safe to share and what information makes you more vulnerable to internet predators.

If you are a parent, there’s a 99% chance your children have been what NOT to do in dangerous situations and that puts them in much greater danger. You need to know how to reprogram their safety circuit with the correct information, delivered in a way that makes them safer instead of more vulnerable!

Learn personal safety in a fun, positive, effective way. After all, prevention is much easier than recovery. Take if from me, I have done both.

In the last few weeks, video blogger Gary Vaynerchuk received a 10 book deal with publisher Harper Collins. Gary is not much of a reader and he was not even looking for a book contract, so how did he achieve what so many authors fail to? The simple answer is that he has a platform. He has an audience and a way to reach them which guarantees him exposure and book sales.

Here are 7 ways you can build your own platform as an author.

1. Start your own blog and write about your book, your niche area or just your writing. You can sell your books from here too, but most importantly, you have a place to connect to readers. You can express yourself and be heard. You can have a free blog in very little time with Blogger or Wordpress so it doesn’t need to be technically difficult.

2. Get involved in social networking. It may be overwhelming but you need to network in order to make contact with people. Choose one or two sites and become active on them. It could be mySpace, Facebook, GoodReads or Twitter. It doesn’t matter too much as long as you network, connect with people and make new contacts.

3. Write and submit articles. A great way to get your name and your book out there is by writing articles and submitting them to sites like EzineArticles.com. These are syndicated to sites that need content with your bio so can drive traffic back to your blog or your website.

4. Make videos for YouTube. Videos are not hard anymore. You just need a webcam or a Flipcam or a cheap camcorder. Talk about your book or your topic and load it onto YouTube as a basic starter. If you love it, you can become a video blogger!

5. Do a podcast or an audio download. People love to hear a voice as well as read the words. You can get a small mp3 recorder for under $100 or use a microphone plugged into your computer. You can do entire works of fiction by podcast like author J.C. Hutchins, or you can do interviews with other authors, or talk about your work.

6. Send out a press release. You don’t need to have a publicist in order to send out a press release. You just need to know the format, have a newsworthy topic and send it to a specific person, then follow up. Remember that the media are always looking for stories. Choose a holiday or a slow time for news and you could be onto a winner!

7. Speak about your book. Build your audience more locally through speaking about your book. Many organisations are looking for people to speak at breakfasts, conventions, book groups, libraries and other places. Offer great content in your speeches and people will want your book. Video your appearances and put them on YouTube for even more exposure!

If this all seems too much, just start with one thing and you will find that over time it builds up and you too will have a platform.

Bio: Joanna Penn is an author, speaker and consultant. Joanna’s blog The Creative Penn offers information for authors on writing, self-publishing, print-on-demand, internet sales and promotion…for your book. She is also the the author of “From Book to Market”, available in ebook format and coming soon on Amazon.com.

I hope this post reaches you in time because on April 9th, my colleagues Alex Mandossian and Paul Colligan will reveal their closely-guarded “Podcast Monetization Roadmap” that they have been testing for the past 3 years.

Below is your private registration link and VIP Code but first let me get more specific about WHO should attend this call?

If you’re an author, speaker, info marketer or publisher and your sick and tired of producing events or content that only a few people consume, and for not much reward, then this training is for you.

Paul Colligan and Alex Mandossian have taken the Podcast concept to stratospheric new heights because their new and improved system for Podcast Monetization lets you connect directly with your readers and audiences with nothing more than a telephone in your hand!

This means you can promote your books, your seminars, your niche products, not just in a few cities, but nationally and internationally …

… and all at once!!

–>>> What You’ll Learn In Just 2 Hours <<<--

The “Podcast Monetization Roadmap” is a revolutionary concept for selling more books or niche products, filling more seats or even promoting charitable giving through the power of a Podcast and the multi-million dollar buzz that little iPod or MP3 device has been able to receive.

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Here’s your private access link, click it now:
http://www.PodcastSecretsTime.com

Your VIP Discount Code is: “PC916″
(Saves you $79 from the normal $99 tuition)

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In just two hours, Alex and Paul promise to teach you:

* Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.

* 7 secrets to producing profitable Podcasting content in the fastest possible time.

* 9 marketing channels for the Podcasters … and how to leverage each one.

* The 6-Step Podcast Monetization Roadmap

* How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.

* At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.

* 7 steps to getting your Podcast audience to take the very actions you want them to take.

–>>> What If You Can’t Attend? <<<--

I encourage you to register with your VIP Code, even if you can’t attend this tele-training because you’ll get access to the recordings by the following day. That means you can listen to the call over-and-over again so you don’t miss a morsel of content!

We’ll even make it available via Podcast so you can get first hand-experience at the process.

Click the private registration link now and remember to type-in your VIP Discount Code so you’ll save $79 on your tuition cost.

><><><><><><><><><><><><><><><><><><><><><><><

Here’s your private access link, click it now:
http://www.PodcastSecretsTime.com

Your VIP Discount Code is: “PC916″
(Saves you $79 from the normal $99 tuition)

><><><><><><><><><><><><><><><><><><><><><><><

Hope to hear your on the call with me,

Terry
Your TeleSeminar Manager.com
http://www.PodcastSecretsTime.com

Let’s learn together…

If you’re thinking of going after national TV exposure to promote your speaking or your book, you might consider creating your own local TV show starring — you.

The reason to do this is that few national TV shows want to take a risk on an unknown entity. They want to see how you appear on camera. In order to do this, you need to create a (demo) reel showing your expertise in front of the camera.

How do you do this? You can try to get yourself booked on your local TV news. If they say yes, great. But then what? You need more than that for your reel. One choice might be to try to get exposure on local TV in other markets. This is a great approach if your budget allows for it.

But if time and travel expenses are an issue, there is a free or very inexpensive alternative.

In many communities, the cable TV providers must offer what is frequently called local access or public access. This means they have their own local production studios that community members can use to produce shows, which are broadcast on a local cable channel.

In order to produce a show, the cable company will usually require that you take their course on television production, usually offered for free or at a nominal charge.

Most people find these courses a lot of fun. When you’re done, you can be a TV producer. Not every graduate of the course wants to produce their own show, which takes a lot of work, but most are willing to volunteer on other people’s shows, operating cameras and such. That’s how most local access shows are produced.

The key to success is to make your shows informative and entertaining. And non-commercial. Most cable companies will not allow you to make this a profit-seeking venture.

Producing your own show and appearing in front of the camera can prepare you to appear on national TV shows in two ways.

First, you get to practice in front of the camera. When you watch your show, it gives you valuable feedback on how you come across. You have the opportunity to adjust your style before trying to become a guest on other, larger shows.

Second, you have footage to send to larger TV shows so they can see you in action. You can use excerpts from your show to create your reel. Having a reel will help you get on national TV talk and news broadcasts.

And getting on national TV will help you get bigger and better paying speaking gigs and help you sell more of your books.

Adapted from the book, You Can Be Famous! Insider Secrets to Getting Free Publicity.

Bio: Danek S. Kaus is a veteran journalist and publicist. He is the author of the new book, You Can Be Famous! Insider Secrets to Getting Free Publicity. Dan offers free initial phone consultations. Write him at dan@yourpowerpublicity.com .

These new media services and associated technologies are more and more commonplace in our social fabric with wide acceptance. Why are there so many of these new media outlets? The simple answer is that people what their information and entertainment how, when and where they want it.

The days of scheduled broadcasts on one media are numbered, such as on TV, and being rapidly replaced with a growing trend towards time-shifted, multi-source, multi-media, commonly known as delivering any content, anytime, anywhere, in any format.

Whether you are an author, a speaker or niche expert, your message has to begin a migration to multiple new media outlets. Perhaps you are already on Facebook or writing a blog. The question is are you fully leveraging the latest content distribution technologies to allow your clients and prospects to receive your message on their terms, that is when, where and how they want your content?

In the coming weeks we will focus this blog, teleseminars, podcasts, articles, etc. on ways to leverage new media and technology to enable effective marketing and promotion. The ultimate goal is to get your message to prospects who will pay us willingly to become and stay as clients. I will bring you interviews with new media experts who understand and leverage these techniques. I will use these same methods to leverage my message to people like you within my target market.

In the meantime I welcome any questions at www.AskTerryAllison.com .

Cheers!

Terry Allison
“Your New Media Manager from Set-up to Profits Online”

Let’s take a look at the powerful combination of article marketing and teleseminars, and the time your average prospect spends on each.

Web page = 30 seconds

When somebody comes to your website, that’s about all you have to get them involved in some way, and I’m being very, very generous when I say 30 seconds. Some studies say only 7 seconds.

Think about all the work that goes into a website, and you’re doing all that work for 30 seconds. That’s a lot of work for 30 seconds.

Article = 5 minutes

One of the reasons why article marketing is so powerful is when someone reads an article, you have them for 3-5 minutes. Just for round numbers and to make the math easy in my head, we’ll say 5 minutes.

You’ve got 5 minutes where they’re reading your approach to a problem, a little bit of your personality, and your approach to solving problems. The know, like, and trust factor begins.

With an article and 5 minutes, you have 10 times the amount of time that you typically have on a website. Now can you find time to write 300 words in 30 minutes? You get 10 times the amount in an article as you do on a web page.

Teleseminar = 60 minutes

If you do a 60-minute teleseminar that’s 12 times the amount of time of an article. It’s 120 times the amount of time that you get on a website.

It’s that much more time where a prospect is focused on what you’re teaching for 60 minutes.

I guess the question is, why not use all of these? Why not have a website? Why not have articles on EzineArticles.com and other article directories, and why not have teleseminars and use all of these? It’s not either/or or just a few – use them all!

If you’ve had their attention for 5 minutes, why not give them a link to a recording of a teleseminar you’ve done. You’ve had them for 5 minutes, and now you’re going to get them for 60 more.

So it goes from article, to resource box, to an audio. Why not offer that in the resource box, a recorded teleseminar, and offer the link to it in the resource box?

For example, you resource box might say, “Claim your Free Instant Access right now to a 30 minute teleseminar on the Benefits of the “Article-a-Day” Strategy when you visit http://www…..

……………………………………

If you found this info useful I invite you to click on Jeff’s Article Marketing TeleSeminar Club of which I, Terry, am a member too.

Enjoy the Day!

Let’s look at the definitions of each and explain how marketing and advertising are different from one other. Here are a couple of definitions I found that I think are fairly accurate.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Can you see why it is easy to be confused and why most people think of them as meaning the same thing? Let’s try to straighten out the confusion.

Advertising is just one component of the marketing process. It covers publicity for your business, product or services. It involves the process of creating strategies for ad placement, size, frequency, etc. Then advertising includes the actual placement of an ad in various mediums such as newspapers, yellow pages, magazines, TV, radio and the Internet (Google Adwords, banner ads, etc.) Advertising can be by far the single largest expense in a marketing campaign.

I think the easiest way to distinguish advertising from marketing is mentally visualize breaking a pie into several slices with each slice representing advertising, pricing, distribution, customer service and the like. You can see that advertising is only one slice of the pie within in the marketing strategy. All of these components must not only work on their own but they also must work together as a marketing strategy towards the goal of promoting your business and obtaining paying clients.

So in conclusion, marketing is the process that an organization goes through to facilitate an exchange between buyer and seller supported by many parts, one of which is advertising.

Even “Jeff Herring, The Article Guy” is a Brand within the online marketing niche. Jeff is an instantly recognized brand amongst the sea of clutter by those familiar with the online niche, but generally not outside that niche.

Branding by itself will not distinguish an entity among all persons seeing your Brand. You must make a “value connection” joining together a person’s needs and desires along with your Brand image. At that point your Brand and your Value to the person are fused together making you stand out in their crowded world.

Jeff Herring’s value is his dedication to his followers and clients. He always gives more than expected and the information you get from Jeff is valuable and applicable whether you paid him for the info or he gave it away free. There is no difference.

Marketing using Articles, TeleSeminars and the like are some of the most effective and visible ways to make people aware of your value, to link that value to a Brand and to keeping that Brand foremost in their minds on a continual basis.

The end result will be a client who knows who to go to, trusts the value you will offer them and who pays you for the value of your product or service.

Take a good look at your Brand to see if there is great Value attached to it. I know I am. I look forward to any of your thoughts on this subject.