Over the past 9 months I have spent a great deal of time, money and energy building up an internet related business, Telewebcast Marketing. Many people like you have supported my efforts as I worked to understand where my passions and talents best fit into the marketplace. It has been a steep but mostly manageable learning curve realizing that there is still much more to absorb.

I say all this mainly for my own therapeutic needs as I evaluate where I am in my business and where I am going. It has become obvious that my efforts were too wide spread and not focused. While I had good feedback on my work with others, the services I provided were not channeled into a narrow enough niche market to become known as a “go to guy”.

Thus over the next 60 days, I will focus on my existing clients and their needs. At the same time I will use my experiences and imagination to redefine my niche products and services within a narrower market segment. This should allow me to offer better, more focused service and actually release me from thinking that I have to be all things to all people. Will TeleWebcast Marketing still exist? Yes to some degree in a similar mission but perhaps under another name, certainly with a narrower focus.

I want to acknowledge all my clients, teachers and mentors who have been a source of inspiration as well as my new friends from Twitter, the TSS Reunion and elsewhere. You have helped me grow to a point where I can take this time to step back and redefine my business life. For that I offer sincere gratitude.

I may offer a couple of update posts along the way. I don’t want you to forget about me. LOL! I’ll continue to be on Twitter being social and helping others promote their businesses and causes.

Let’s follow this great advice from Steven Covey, “Live out of your imagination, not your history.”

See you around.

Terry

PS I am always open to discussing ideas so don’t hesitate to contact me any time. I’m just not taking on any new clients while I reinvent.

I’m writing hoping to hear from you in 24 hours…

I hope this post reaches you in time because on April 9th, my colleagues Alex Mandossian and Paul Colligan will reveal their closely-guarded “Podcast Monetization Roadmap” that they have been testing for the past 3 years.

Below is your private registration link and VIP Code but first let me get more specific about WHO should attend this call?

If you’re an author, speaker, info marketer or publisher and your sick and tired of producing events or content that only a few people consume, and for not much reward, then this training is for you.

Paul Colligan and Alex Mandossian have taken the Podcast concept to stratospheric new heights because their new and improved system for Podcast Monetization lets you connect directly with your readers and audiences with nothing more than a telephone in your hand!

This means you can promote your books, your seminars, your niche products, not just in a few cities, but nationally and internationally …

… and all at once!!

–>>> What You’ll Learn In Just 2 Hours <<<--

The “Podcast Monetization Roadmap” is a revolutionary concept for selling more books or niche products, filling more seats or even promoting charitable giving through the power of a Podcast and the multi-million dollar buzz that little iPod or MP3 device has been able to receive.

><><><><><><><><><><><><><><><><><><><><><><><

Here’s your private access link, click it now:
http://www.PodcastSecretsTime.com

Your VIP Discount Code is: “PC916″
(Saves you $79 from the normal $99 tuition)

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In just two hours, Alex and Paul promise to teach you:

* Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.

* 7 secrets to producing profitable Podcasting content in the fastest possible time.

* 9 marketing channels for the Podcasters … and how to leverage each one.

* The 6-Step Podcast Monetization Roadmap

* How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.

* At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.

* 7 steps to getting your Podcast audience to take the very actions you want them to take.

–>>> What If You Can’t Attend? <<<--

I encourage you to register with your VIP Code, even if you can’t attend this tele-training because you’ll get access to the recordings by the following day. That means you can listen to the call over-and-over again so you don’t miss a morsel of content!

We’ll even make it available via Podcast so you can get first hand-experience at the process.

Click the private registration link now and remember to type-in your VIP Discount Code so you’ll save $79 on your tuition cost.

><><><><><><><><><><><><><><><><><><><><><><><

Here’s your private access link, click it now:
http://www.PodcastSecretsTime.com

Your VIP Discount Code is: “PC916″
(Saves you $79 from the normal $99 tuition)

><><><><><><><><><><><><><><><><><><><><><><><

Hope to hear your on the call with me,

Terry
Your TeleSeminar Manager.com
http://www.PodcastSecretsTime.com

Facebook, Twitter, TeleSeminars, Blogs, Podcasts, RSS, YouTube, Webcasts and the like are being used daily as leverage in marketing and promotion. Are you leveraging these new media outlets? If not, why not?

These new media services and associated technologies are more and more commonplace in our social fabric with wide acceptance. Why are there so many of these new media outlets? The simple answer is that people what their information and entertainment how, when and where they want it.

The days of scheduled broadcasts on one media are numbered, such as on TV, and being rapidly replaced with a growing trend towards time-shifted, multi-source, multi-media, commonly known as delivering any content, anytime, anywhere, in any format.

Whether you are an author, a speaker or niche expert, your message has to begin a migration to multiple new media outlets. Perhaps you are already on Facebook or writing a blog. The question is are you fully leveraging the latest content distribution technologies to allow your clients and prospects to receive your message on their terms, that is when, where and how they want your content?

In the coming weeks we will focus this blog, teleseminars, podcasts, articles, etc. on ways to leverage new media and technology to enable effective marketing and promotion. The ultimate goal is to get your message to prospects who will pay us willingly to become and stay as clients. I will bring you interviews with new media experts who understand and leverage these techniques. I will use these same methods to leverage my message to people like you within my target market.

In the meantime I welcome any questions at www.AskTerryAllison.com .

Cheers!

Terry Allison
“Your New Media Manager from Set-up to Profits Online”

As I talk with people about using Teleseminars (aka TeleWebcasts) in their marketing, the question that comes up many times is, “What’s the difference between marketing and advertising?” Although both are important they are quite different in fact. Understanding the differences between the two can set your company on the fast track to success.

Let’s look at the definitions of each and explain how marketing and advertising are different from one other. Here are a couple of definitions I found that I think are fairly accurate.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Can you see why it is easy to be confused and why most people think of them as meaning the same thing? Let’s try to straighten out the confusion.

Advertising is just one component of the marketing process. It covers publicity for your business, product or services. It involves the process of creating strategies for ad placement, size, frequency, etc. Then advertising includes the actual placement of an ad in various mediums such as newspapers, yellow pages, magazines, TV, radio and the Internet (Google Adwords, banner ads, etc.) Advertising can be by far the single largest expense in a marketing campaign.

I think the easiest way to distinguish advertising from marketing is mentally visualize breaking a pie into several slices with each slice representing advertising, pricing, distribution, customer service and the like. You can see that advertising is only one slice of the pie within in the marketing strategy. All of these components must not only work on their own but they also must work together as a marketing strategy towards the goal of promoting your business and obtaining paying clients.

So in conclusion, marketing is the process that an organization goes through to facilitate an exchange between buyer and seller supported by many parts, one of which is advertising.

When you think of a successful Brand you envision an entity that is instantly recognizable by a person for a certain niche market, small or large in size. The obvious ones being Coke, Apple, CNN, etc.

Even “Jeff Herring, The Article Guy” is a Brand within the online marketing niche. Jeff is an instantly recognized brand amongst the sea of clutter by those familiar with the online niche, but generally not outside that niche.

Branding by itself will not distinguish an entity among all persons seeing your Brand. You must make a “value connection” joining together a person’s needs and desires along with your Brand image. At that point your Brand and your Value to the person are fused together making you stand out in their crowded world.

Jeff Herring’s value is his dedication to his followers and clients. He always gives more than expected and the information you get from Jeff is valuable and applicable whether you paid him for the info or he gave it away free. There is no difference.

Marketing using Articles, TeleSeminars and the like are some of the most effective and visible ways to make people aware of your value, to link that value to a Brand and to keeping that Brand foremost in their minds on a continual basis.

The end result will be a client who knows who to go to, trusts the value you will offer them and who pays you for the value of your product or service.

Take a good look at your Brand to see if there is great Value attached to it. I know I am. I look forward to any of your thoughts on this subject.

Today I heard an interview with the renowned professional speaker Steve Siebold of The Bill Gove Workshop.

It was produced by Mike Stewart, The Video Guy, and hosted by Jeff Herring, The Article Marketing Guy. It is one of the most enlightening and candid discussion on becoming a “well paid” professional keynote speaker.

The impact of this interview could be a definitive moment to many excellent but hungry speakers.

TeleWebcast Marketing and Article Marketing combined are two of the very best ways to bring endless waves of interested leads to your website by promoting you as a talented and inspiring professional speaker for hire. Add Twitter to the mix and you have an extremely powerful traffic generation system.

Here below is the entertaining replay of Jeff and recent live broadcast about being a highly paid professional speaker, courtesy of The Article Guy & The Audio Guy Cafe.

Press play to start. Enjoy!

Special Guest Blog Post by Pat and Lorna Shanks

First Question You Should Ask Yourself…

How are you going to repurpose the teleseminar? Let us explain.

E-learning with teleseminars (also known as TeleWecasts) gives you audio content that you can repurpose into many other information products, such as spectacular presentations, e-books, special reports, and videos. Let us explain…

Plan your teleseminar with the goal of repurposing it into different forms of e-learning later. If you ask yourself how you’ll repurpose it, you’ll come up with answers that may be different than what your original content included, so that’s where you want to start.

If you want 12 blog posts, then you may have 12 strategies instead of 10. If you want four articles then you may have four major techniques, because you can turn each one into its own article. It’s certainly easy to expand on each one to make it a standalone article, because you’ll be using examples and more details.

What we want you to do is start thinking of how you’re going to repurpose before you start speaking in a teleseminar, before the spoken word is utilized. By doing so you begin with the end in mind asking, “What am I going to repurpose this teleseminar into?”

That’s the important question that will make sure you cover content in your call to give you the text, after you have it transcribed, to turn into all those other forms of e-learning.

Information marketing is simply getting your information out there in as many forms as possible so more people can find you and learn from you. Teleseminars are the easiest place to start, so plan them well in advance so you have the content you need to turn it into other e-learning products.

About Pat and Lorna Shanks

We are “SPECTACULARIZERS” of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more “Spectacularizer Tips”, go to www.PatAndLorna.com or follow us on Twitter.

Progress before Perfection has become my mantra these past few weeks.

Alex Mandossian, my business trainer and mentor, along with my mastermind coach, Christina Hills, encouraged me to search strategically for my next TeleWebcast topic. It was clear that my motivation was to be a facilitator for a good news story.

I attended a local business association meeting to spread my TeleWebcastAssociates.com business story and I heard another story, a story of a man who volunteered to help raise $20M for a new university campus in our small community. Listening to him I knew this was it. This was the topic of my next TeleWebcast, also known as a TeleSeminar. This was a great opportunity to help my community by spreading the word of a cause that would benefit generations of our children.

After gaining approval of the university we set a date, I quickly put together an ASK campaign and I set up the teleconference and Instant TeleWebcast systems. I promoted the teleseminar through the local chamber of commerce, the local business association and I notified my friends by email encouraging them to spread the word. Promoted on Twitter too!

Excitement filled my mind as I kept saying to myself, Progress before Perfection. Oh yes, there was one more hurdle, the date we picked I was to be away at a business conference in Florida. As luck would have it my daughter lives in Florida. So there I was at a strange computer in a place over 1000 miles away from home base in Canada. With everything seemingly in place, I realized I had no working printer to print out my notes in case the screen went dead so off to the store I go and come back with an hour to spare. With my daughter’s computer in Florida controlling my computer back in Canada, that is itself controlling all the technology bits, I was ready! Or was I?

Then 4 PM comes and my guest is a no show. Scrambling for words I announce that I will try to reach him and restart in 30 minutes, which is what we did and the call then went off without a hitch. The information provided was informative and appreciated by the listeners.

Progress before perfection triumphed!

Thank you Alex Mandossian for inspiring me and for giving me the tools and confidence to launch TeleWebcastAssociates.com. We are leveraging the convenience of the telephone with the reach of the internet to produce marketing and promotion that leads to increased revenue and profits for our Associates.

Dan Kennedy and Bill Glazer are teaching marketing secrets this weekend in Orlando and we are off to a great start as we learn together.

Certainly they have reinforced my mantra of late being take-action, make progress then perfection. At the time of this writing my website is just about a month old and each day I try to make some content addition or change to keep it progressing. What have you done to keep moving your business or project forward? Are you doing the little things that will make a large difference over time?

I have also be reminded that I must have an implement a Marketing System plan and not just an operations plan. It does no good to produce a product or service if there is no one who knows about it. What are you doing to persuade prospects that you have what they want? And more importantly what are you doing to persuade these prospects to be your paying clients?

My TeleWebcast business is no different that any other business. I am dedicated to changing people’s minds with marketing features and benefits and then convincing them to take action through promotion using methods like teleseminars.

Take a fresh look at your business or project, re-evaluate your marketing and promotion efforts, and take action now. Remember, progress then perfection.

Despite the gloom and doom that seems to be in every headline there are numerious great stories to write about that bring hope and joy to our lives.

I attended a local Business Association meeting today with about 20 down to earth small business people from pest control to accountant, from sign maker to lawyer. These are real people who despite all the news were optimistic. They have a great following of loyal clients because of consistent customer care and I think more importantly they have contributed greatly to the fabric of the community in ways that many will never see. Each in their own way has found their niche is service to those who need help for many reasons, and tonight was no different.

These local business people were listening intently to the story of the future of a university within their community, a university that will bring new challenges and rewards. I have no doubt that each in their own way will find a way to contribute funds for the capital build campaign or perhaps connect someone in their professional or personal network that will be able to contribute in big and small ways.

There is greatness all around us and I choose to listen closely and participate in all the blessings of this life, especially as demonstrated by these few pew people of many around us. Please join me in celebration!