Bio on Terry Allison, Your “Monetization Strategist”

Terry operates his multiple business interests from the comfort of his lakefront home in cottage country north of Toronto, Ontario Canada. He lives with his wife of 32 years, Florence, and one of their 4 grown children. They have two grandchildren with another on the way. Terry and Florence have lived in both the USA and Canada and enjoy travel especially to Hawaii where they own multiple timeshares. Terry is also very active in his community serving on multiple Boards and Committees including the local hospital Board, the Airport Commission, the Beatles Celebration organizing committee and as a Councillor in municipal government.

Since 1974, Terry has worked in the television industry across the USA and Canada taking on many roles to serve varied clientele. He started his career in both video program production and engineering before progressing to TV commercial and video program editing. In recent years Terry has been a leader in sales and marketing of software and hardware with a global leader in telecommunications and media innovation. Along the way Terry has developed keen insights into offline and online marketing and promotion.

Today, Terry focuses on web related monetization strategies, assisting clients in the conversion of their intellectual asset into cash flow opportunities thus increasing the asset owner’s wealth. Terry works with authors, speakers, niche information product producers to repurpose, repackage and then syndicate their content to existing and new markets. Books, speeches, seminars, training sessions and the like are all prime candidates for conversion into new salable, high demand products and services.

There are a number of web related tools at our disposal today to aid in the repurposing efforts. TeleWebcasts, also known as TeleSeminars, audio and video pod casts, and targeted article writing are among multiple tools and strategies employed to produce and repurpose valuable content.

TeleWebcasts are the fastest, easiest and most economical way to repurpose and/or create high-quality information products from scratch because the content is literally created at the “speed of your voice.” This content can be re-purposed in multiple formats to generate high visibility for new products and/or expert presenters as well as creating new and recurring revenue streams.

Terry is founder and Managing Director of Bright House Publishing Group providing marketing, promotion and public relations services as well as information product development, which is a key to business success. Target clients include authors, speakers, trainers, subject matter experts, professional practices, niche product or service producers, solo-entrepreneurs, fundraisers and in some cases small to medium size bricks-and-mortar businesses.

Terry was proudly trained, coached and mentored by internet marketing industry leaders Alex Mandossian and Christina Hills. Mr. Mandossian has consulted Carnegie Training, New York University, 1ShoppingCart, Mutuals.com, Rokenbok Toys, and top business leaders such as Mark Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv Eker, Dr. Stephen Covey, Harvey Mackay and others. Ms. Hills was an animation specialist at George Lucas’s Industrial Light & Magic working on films such as Star Wars, ET and Jurassic Park. Ms. Hills is well known to the top internet marketers as an eCommerce expert trainer of tools such as online shopping carts, auto-responders, membership programs and email marketing.

If you desire more information on a monetization strategy consulting session and/or joint venture opportunities with Terry, please email your particulars to: Terry@bhpg.org