Facebook, Twitter, TeleSeminars, Blogs, Podcasts, RSS, YouTube, Webcasts and the like are being used daily as leverage in marketing and promotion. Are you leveraging these new media outlets? If not, why not?

These new media services and associated technologies are more and more commonplace in our social fabric with wide acceptance. Why are there so many of these new media outlets? The simple answer is that people what their information and entertainment how, when and where they want it.

The days of scheduled broadcasts on one media are numbered, such as on TV, and being rapidly replaced with a growing trend towards time-shifted, multi-source, multi-media, commonly known as delivering any content, anytime, anywhere, in any format.

Whether you are an author, a speaker or niche expert, your message has to begin a migration to multiple new media outlets. Perhaps you are already on Facebook or writing a blog. The question is are you fully leveraging the latest content distribution technologies to allow your clients and prospects to receive your message on their terms, that is when, where and how they want your content?

In the coming weeks we will focus this blog, teleseminars, podcasts, articles, etc. on ways to leverage new media and technology to enable effective marketing and promotion. The ultimate goal is to get your message to prospects who will pay us willingly to become and stay as clients. I will bring you interviews with new media experts who understand and leverage these techniques. I will use these same methods to leverage my message to people like you within my target market.

In the meantime I welcome any questions at www.AskTerryAllison.com .

Cheers!

Terry Allison
“Your New Media Manager from Set-up to Profits Online”

Guest Blog by my Article Marketing Mentor, Jeff Herring. Let’s learn together…

Let’s take a look at the powerful combination of article marketing and teleseminars, and the time your average prospect spends on each.

Web page = 30 seconds

When somebody comes to your website, that’s about all you have to get them involved in some way, and I’m being very, very generous when I say 30 seconds. Some studies say only 7 seconds.

Think about all the work that goes into a website, and you’re doing all that work for 30 seconds. That’s a lot of work for 30 seconds.

Article = 5 minutes

One of the reasons why article marketing is so powerful is when someone reads an article, you have them for 3-5 minutes. Just for round numbers and to make the math easy in my head, we’ll say 5 minutes.

You’ve got 5 minutes where they’re reading your approach to a problem, a little bit of your personality, and your approach to solving problems. The know, like, and trust factor begins.

With an article and 5 minutes, you have 10 times the amount of time that you typically have on a website. Now can you find time to write 300 words in 30 minutes? You get 10 times the amount in an article as you do on a web page.

Teleseminar = 60 minutes

If you do a 60-minute teleseminar that’s 12 times the amount of time of an article. It’s 120 times the amount of time that you get on a website.

It’s that much more time where a prospect is focused on what you’re teaching for 60 minutes.

I guess the question is, why not use all of these? Why not have a website? Why not have articles on EzineArticles.com and other article directories, and why not have teleseminars and use all of these? It’s not either/or or just a few – use them all!

If you’ve had their attention for 5 minutes, why not give them a link to a recording of a teleseminar you’ve done. You’ve had them for 5 minutes, and now you’re going to get them for 60 more.

So it goes from article, to resource box, to an audio. Why not offer that in the resource box, a recorded teleseminar, and offer the link to it in the resource box?

For example, you resource box might say, “Claim your Free Instant Access right now to a 30 minute teleseminar on the Benefits of the “Article-a-Day” Strategy when you visit http://www…..

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If you found this info useful I invite you to click on Jeff’s Article Marketing TeleSeminar Club of which I, Terry, am a member too.

Enjoy the Day!