The Value in a Brand
When you think of a successful Brand you envision an entity that is instantly recognizable by a person for a certain niche market, small or large in size. The obvious ones being Coke, Apple, CNN, etc.
Even “Jeff Herring, The Article Guy” is a Brand within the online marketing niche. Jeff is an instantly recognized brand amongst the sea of clutter by those familiar with the online niche, but generally not outside that niche.
Branding by itself will not distinguish an entity among all persons seeing your Brand. You must make a “value connection” joining together a person’s needs and desires along with your Brand image. At that point your Brand and your Value to the person are fused together making you stand out in their crowded world.
Jeff Herring’s value is his dedication to his followers and clients. He always gives more than expected and the information you get from Jeff is valuable and applicable whether you paid him for the info or he gave it away free. There is no difference.
Marketing using Articles, TeleSeminars and the like are some of the most effective and visible ways to make people aware of your value, to link that value to a Brand and to keeping that Brand foremost in their minds on a continual basis.
The end result will be a client who knows who to go to, trusts the value you will offer them and who pays you for the value of your product or service.
Take a good look at your Brand to see if there is great Value attached to it. I know I am. I look forward to any of your thoughts on this subject.
Tags: articles, brand, branding, Info Marketing, Jeff Herring, marketing, teleseminar