What’s the First Question You Should Ask Yourself Before You’re About to Repurpose a Teleseminar?
Special Guest Blog Post by Pat and Lorna Shanks
First Question You Should Ask Yourself…
How are you going to repurpose the teleseminar? Let us explain.
E-learning with teleseminars (also known as TeleWecasts) gives you audio content that you can repurpose into many other information products, such as spectacular presentations, e-books, special reports, and videos. Let us explain…
Plan your teleseminar with the goal of repurposing it into different forms of e-learning later. If you ask yourself how you’ll repurpose it, you’ll come up with answers that may be different than what your original content included, so that’s where you want to start.
If you want 12 blog posts, then you may have 12 strategies instead of 10. If you want four articles then you may have four major techniques, because you can turn each one into its own article. It’s certainly easy to expand on each one to make it a standalone article, because you’ll be using examples and more details.
What we want you to do is start thinking of how you’re going to repurpose before you start speaking in a teleseminar, before the spoken word is utilized. By doing so you begin with the end in mind asking, “What am I going to repurpose this teleseminar into?”
That’s the important question that will make sure you cover content in your call to give you the text, after you have it transcribed, to turn into all those other forms of e-learning.
Information marketing is simply getting your information out there in as many forms as possible so more people can find you and learn from you. Teleseminars are the easiest place to start, so plan them well in advance so you have the content you need to turn it into other e-learning products.
About Pat and Lorna Shanks
We are “SPECTACULARIZERS” of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more “Spectacularizer Tips”, go to www.PatAndLorna.com or follow us on Twitter.