As I talk with people about using Teleseminars (aka TeleWebcasts) in their marketing, the question that comes up many times is, “What’s the difference between marketing and advertising?” Although both are important they are quite different in fact. Understanding the differences between the two can set your company on the fast track to success.

Let’s look at the definitions of each and explain how marketing and advertising are different from one other. Here are a couple of definitions I found that I think are fairly accurate.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Can you see why it is easy to be confused and why most people think of them as meaning the same thing? Let’s try to straighten out the confusion.

Advertising is just one component of the marketing process. It covers publicity for your business, product or services. It involves the process of creating strategies for ad placement, size, frequency, etc. Then advertising includes the actual placement of an ad in various mediums such as newspapers, yellow pages, magazines, TV, radio and the Internet (Google Adwords, banner ads, etc.) Advertising can be by far the single largest expense in a marketing campaign.

I think the easiest way to distinguish advertising from marketing is mentally visualize breaking a pie into several slices with each slice representing advertising, pricing, distribution, customer service and the like. You can see that advertising is only one slice of the pie within in the marketing strategy. All of these components must not only work on their own but they also must work together as a marketing strategy towards the goal of promoting your business and obtaining paying clients.

So in conclusion, marketing is the process that an organization goes through to facilitate an exchange between buyer and seller supported by many parts, one of which is advertising.

When you think of a successful Brand you envision an entity that is instantly recognizable by a person for a certain niche market, small or large in size. The obvious ones being Coke, Apple, CNN, etc.

Even “Jeff Herring, The Article Guy” is a Brand within the online marketing niche. Jeff is an instantly recognized brand amongst the sea of clutter by those familiar with the online niche, but generally not outside that niche.

Branding by itself will not distinguish an entity among all persons seeing your Brand. You must make a “value connection” joining together a person’s needs and desires along with your Brand image. At that point your Brand and your Value to the person are fused together making you stand out in their crowded world.

Jeff Herring’s value is his dedication to his followers and clients. He always gives more than expected and the information you get from Jeff is valuable and applicable whether you paid him for the info or he gave it away free. There is no difference.

Marketing using Articles, TeleSeminars and the like are some of the most effective and visible ways to make people aware of your value, to link that value to a Brand and to keeping that Brand foremost in their minds on a continual basis.

The end result will be a client who knows who to go to, trusts the value you will offer them and who pays you for the value of your product or service.

Take a good look at your Brand to see if there is great Value attached to it. I know I am. I look forward to any of your thoughts on this subject.

Today I heard an interview with the renowned professional speaker Steve Siebold of The Bill Gove Workshop.

It was produced by Mike Stewart, The Video Guy, and hosted by Jeff Herring, The Article Marketing Guy. It is one of the most enlightening and candid discussion on becoming a “well paid” professional keynote speaker.

The impact of this interview could be a definitive moment to many excellent but hungry speakers.

TeleWebcast Marketing and Article Marketing combined are two of the very best ways to bring endless waves of interested leads to your website by promoting you as a talented and inspiring professional speaker for hire. Add Twitter to the mix and you have an extremely powerful traffic generation system.

Here below is the entertaining replay of Jeff and recent live broadcast about being a highly paid professional speaker, courtesy of The Article Guy & The Audio Guy Cafe.

Press play to start. Enjoy!

Special Guest Blog Post by Pat and Lorna Shanks

First Question You Should Ask Yourself…

How are you going to repurpose the teleseminar? Let us explain.

E-learning with teleseminars (also known as TeleWecasts) gives you audio content that you can repurpose into many other information products, such as spectacular presentations, e-books, special reports, and videos. Let us explain…

Plan your teleseminar with the goal of repurposing it into different forms of e-learning later. If you ask yourself how you’ll repurpose it, you’ll come up with answers that may be different than what your original content included, so that’s where you want to start.

If you want 12 blog posts, then you may have 12 strategies instead of 10. If you want four articles then you may have four major techniques, because you can turn each one into its own article. It’s certainly easy to expand on each one to make it a standalone article, because you’ll be using examples and more details.

What we want you to do is start thinking of how you’re going to repurpose before you start speaking in a teleseminar, before the spoken word is utilized. By doing so you begin with the end in mind asking, “What am I going to repurpose this teleseminar into?”

That’s the important question that will make sure you cover content in your call to give you the text, after you have it transcribed, to turn into all those other forms of e-learning.

Information marketing is simply getting your information out there in as many forms as possible so more people can find you and learn from you. Teleseminars are the easiest place to start, so plan them well in advance so you have the content you need to turn it into other e-learning products.

About Pat and Lorna Shanks

We are “SPECTACULARIZERS” of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more “Spectacularizer Tips”, go to www.PatAndLorna.com or follow us on Twitter.

This is great news if you’re an author or Infopreneur needing to sell your book or info product. I must confess that I have creatively borrowed the content of this post from my teacher and mentor, Alex Mandossian.

You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.

Author/Speaker Noah St. John and I are inviting you to experience this new marketing breakthrough during a 4 week, 90-minute per session TeleWebcast.

Your total investment for private phone access is to purchase ONE book available right now on Amazon, Barnes & Noble and Borders.

The book itself will be your Action Guide for each of the four Tele-Webcasts and its title is The Secret Code of Success written by our friend, Noah St. John.

I’ll tell you more about the TeleWebcasts in a moment, but first I want to introduce what this new book marketing concept is all about.

Hands-down, this is the most elegant marketing strategy I’ve ever seen because the author eliminates the hassles of traveling on book tours or the stress of getting joint venture partners to mail for your Amazon book launches.

Gone are the days of favor-centered marketing. I predict that the Bookinar is destined to be the lowest cost and most turbo-charged marketing method to sell more books or info products … even if you’re starting from scratch.

All you need is a Message, a Mouth and a computer Mouse and you’re ready to promote. Oh yeah, you’ll also need a low-cost phone conference service (bridge line) and TeleWebcast on-line services which we at TeleWebcast Associates can facilitate.

Why spend month after month pounding the pavement or cold-calling bookstores hoping your book will make best-seller status. The Bookinar provides you a dialogue-centered platform that’s also ideal for Q/A.

Just think of the repurposing possibilities with a 4-module Bookinar like Alex is doing with our friend, Noah St. John.

If you want to experience the world’s first Bookinar, then all it takes are these 3 simple steps:

Step 1: Claim your copy of Noah’s book from any online bookstore such as Amazon, Barnes & Noble or Borders.

Step 2: Click on Secret Code of Success Book Bookinar Promotion to type-in your Confirmation Number (purchase receipt #), Full Name and Primary Email … then click the Submit >> at the bottom.

Step 3: Once you hit the Submit >> button you will receive an email with special instructions to the Bookinar home page. On that page, you will receive your Bookinar Action Guide and detailed information on how to make this a rewarding experience.

Share the The Bookinar experience on: February 5, 12, 19 & 26. (Online replays to each training call will be available to anyone who can’t make one or more of the live TeleWebcast.

Please participate and be sure you invite a friend or accountability partner to experience this new and unique method of learning.

If you are interested is promoting your book, info product or almost any other product or service just drop me a line at terry@bhpg.org.

Progress before Perfection has become my mantra these past few weeks.

Alex Mandossian, my business trainer and mentor, along with my mastermind coach, Christina Hills, encouraged me to search strategically for my next TeleWebcast topic. It was clear that my motivation was to be a facilitator for a good news story.

I attended a local business association meeting to spread my TeleWebcastAssociates.com business story and I heard another story, a story of a man who volunteered to help raise $20M for a new university campus in our small community. Listening to him I knew this was it. This was the topic of my next TeleWebcast, also known as a TeleSeminar. This was a great opportunity to help my community by spreading the word of a cause that would benefit generations of our children.

After gaining approval of the university we set a date, I quickly put together an ASK campaign and I set up the teleconference and Instant TeleWebcast systems. I promoted the teleseminar through the local chamber of commerce, the local business association and I notified my friends by email encouraging them to spread the word. Promoted on Twitter too!

Excitement filled my mind as I kept saying to myself, Progress before Perfection. Oh yes, there was one more hurdle, the date we picked I was to be away at a business conference in Florida. As luck would have it my daughter lives in Florida. So there I was at a strange computer in a place over 1000 miles away from home base in Canada. With everything seemingly in place, I realized I had no working printer to print out my notes in case the screen went dead so off to the store I go and come back with an hour to spare. With my daughter’s computer in Florida controlling my computer back in Canada, that is itself controlling all the technology bits, I was ready! Or was I?

Then 4 PM comes and my guest is a no show. Scrambling for words I announce that I will try to reach him and restart in 30 minutes, which is what we did and the call then went off without a hitch. The information provided was informative and appreciated by the listeners.

Progress before perfection triumphed!

Thank you Alex Mandossian for inspiring me and for giving me the tools and confidence to launch TeleWebcastAssociates.com. We are leveraging the convenience of the telephone with the reach of the internet to produce marketing and promotion that leads to increased revenue and profits for our Associates.