Archive for January, 2009

Lessons Live From Orlando

Friday, January 23rd, 2009

Dan Kennedy and Bill Glazer are teaching marketing secrets this weekend in Orlando and we are off to a great start as we learn together.

Certainly they have reinforced my mantra of late being take-action, make progress then perfection. At the time of this writing my website is just about a month old and each day I try to make some content addition or change to keep it progressing. What have you done to keep moving your business or project forward? Are you doing the little things that will make a large difference over time?

I have also be reminded that I must have an implement a Marketing System plan and not just an operations plan. It does no good to produce a product or service if there is no one who knows about it. What are you doing to persuade prospects that you have what they want? And more importantly what are you doing to persuade these prospects to be your paying clients?

My TeleWebcast business is no different that any other business. I am dedicated to changing people’s minds with marketing features and benefits and then convincing them to take action through promotion using methods like teleseminars.

Take a fresh look at your business or project, re-evaluate your marketing and promotion efforts, and take action now. Remember, progress then perfection.

Great Stories Are All Around Us

Tuesday, January 20th, 2009

Despite the gloom and doom that seems to be in every headline there are numerious great stories to write about that bring hope and joy to our lives.

I attended a local Business Association meeting today with about 20 down to earth small business people from pest control to accountant, from sign maker to lawyer. These are real people who despite all the news were optimistic. They have a great following of loyal clients because of consistent customer care and I think more importantly they have contributed greatly to the fabric of the community in ways that many will never see. Each in their own way has found their niche is service to those who need help for many reasons, and tonight was no different.

These local business people were listening intently to the story of the future of a university within their community, a university that will bring new challenges and rewards. I have no doubt that each in their own way will find a way to contribute funds for the capital build campaign or perhaps connect someone in their professional or personal network that will be able to contribute in big and small ways.

There is greatness all around us and I choose to listen closely and participate in all the blessings of this life, especially as demonstrated by these few pew people of many around us. Please join me in celebration!